Which promotional method should a company select if its goal is to reach a large, geographically scattered audience at minimal cost per contact?

Multiple choice question for Markets, Efficiency And The Public Interest. Select an option, then review the explanation below.

Explanation

Advertising is the most effective promotional tool for reaching a broad and geographically dispersed audience at a low cost per exposure. Personal selling, public relations, and sales promotions generally involve higher costs or more limited reach.

Practice related questions from the same subject.

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Which promotional method should a company select if its goal is to reach a large, geographically scattered audience at minimal cost per contact?

Explanation

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