What term describes the gap between the costs a buyer perceives and the benefits they expect?

Analyzing Business Markets MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

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Subject
Analyzing Business Marketsmarketing-mcqs › analyzing-business-markets
Published
29 Sept 2021
Last updated
28 May 2026

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Explanation

The difference between what a buyer believes they will pay and the advantages they expect to receive is known as the buyer's incentive. This concept reflects the motivation for a buyer to make a purchase.

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