Who are the people or groups that impact purchasing decisions by offering information about different options?

Analyzing Business Markets MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

PPSCFPSCNTSPakistan govt jobs
Subject
Analyzing Business Marketsmarketing-mcqs › analyzing-business-markets
Published
29 Sept 2021
Last updated
28 May 2026

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Explanation

Influencers are those individuals or groups who affect the buying process by providing insights and information about various alternatives, guiding the final decision.

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