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- Subject
- Global Marketplacemarketing-mcqs › global-marketplace
- Published
- 25 Aug 2021
- Last updated
- 28 May 2026
Explanation
Early adopters are individuals, often leaders within communities, who carefully evaluate and accept new ideas before the majority. Innovators are the first to try new concepts, the early majority adopt after seeing early adopters, and laggards are the last to accept change.
More Global Marketplace MCQs
Practice related questions from the same subject.
- 1.What is the term for a marketing strategy that aims at a wide audience without differentiating between segments?
- 2.Which category of individuals embraces new innovations only after they have become well-established customs?
- 3.Which type of market segmentation is demonstrated when dividing customers according to climate conditions?
- 4.In terms of brand personality characteristics, how is the trait 'sincerity' best described?
- 5.Which of the following factors affect how quickly an innovation is adopted?
- 6.Which of the following are considered subcultures?
- 7.Which strategy is influenced by factors like market and product variability during its development?
- 8.What term describes the modification in an individual's behavior resulting from experience?
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