What term describes the exact sum a business charges its customers for goods or services?

Marketing Channels MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

PPSCFPSCNTSPakistan govt jobs
Subject
Marketing Channelsmarketing-mcqs › marketing-channels
Published
26 Aug 2021
Last updated
28 May 2026

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Choose the correct answer

Explanation

The correct answer is A: price, which refers to the specific amount a company sets for its products or services. Taxes (B) are government-imposed charges, discounts or rebates (C) reduce the price, and value-added tax (D) is a type of tax added to the price.

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