What term describes the buyer's unease resulting from conflicting feelings after making a purchase?

Marketing Communications Customer Value MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

PPSCFPSCNTSPakistan govt jobs
Subject
Marketing Communications Customer Valuemarketing-mcqs › marketing-communications-customer-value
Published
27 Aug 2021
Last updated
28 May 2026

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Explanation

The discomfort experienced by buyers due to conflicting thoughts following a purchase is known as cognitive dissonance. While post-purchase behavior refers to all actions after buying, the specific feeling of unease is cognitive dissonance.

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