According to the American Marketing Association, which of the following is NOT recommended as an ethical practice in the distribution sector?

Show Answers

Avoid restricting product availability to exploit customersRefrain from applying pressure within the marketing channelsRely on unauthorized dealers to reduce consumer costs whenever feasibleRespect the reseller's freedom to decide whether to carry a product

Explanation

The AMA advises against manipulating product availability to exploit consumers, discourages coercion in marketing channels, and emphasizes respecting resellers' decisions. However, it does not endorse using unauthorized or gray market sellers as an ethical practice.