According to the media-themes model of media influence, what role does social interaction play?

Show Answers

Viewers interpret messages based on their personal preferences.Analyzing content is the most effective method to discover media themes.Audiences uncritically accept all messages presented to them.Social interactions strengthen the concepts and images that audiences choose.

Explanation

The media-themes model suggests that social interactions act to reinforce the ideas and images that audiences actively select, rather than audiences passively receiving messages or merely interpreting them individually.