How can an author build credibility (ethos) in their writing?

Show Answers

By employing casual or colloquial languageBy showing thorough knowledge and expertise on the subjectBy targeting the reader's feelings and emotionsBy relying on logical arguments and reasoningBy including personal anecdotes

Explanation

Ethos is established when a writer displays a strong command of the topic, which helps build trust with the audience. While emotional appeals and logical reasoning have their place, demonstrating expertise is key to establishing credibility.