If Mark Mars compensates Hershey Foods Corporation to legally use their brand name on his T-shirt collection, which branding strategy is he employing?

Explanation

The correct answer is Licensed branding, where a company pays for the right to use another company's brand name. Manufacturer's branding refers to products sold under the producer's name, private labeling involves retailers branding products themselves, and co-branding is a partnership between two brands on a product.