When a company decides to enter entirely new and unrelated industries with new products to drive growth, which general strategy from the product/market expansion grid is it employing?
Explanation
The strategy described involves moving into new and unrelated markets with new products, which is defined as diversification. Market penetration focuses on boosting sales of existing products in current markets, market development targets new markets with existing products, and product development involves launching new products for existing markets. Therefore, diversification best fits this scenario.