When Honda applies its brand name across diverse products like cars, motorcycles, and lawn mowers, which marketing approach is it employing?

Show Answers

Introducing an entirely new brandExpanding within the same product lineUsing multiple brands for the same categoryExtending the brand to different product categoriesCreating a sub-brand under the main brand

Explanation

Honda's use of its established brand name on various unrelated products such as automobiles, motorcycles, and lawn mowers exemplifies a brand extension strategy, where a company leverages an existing brand to enter new product categories.