Which budgeting approach incorrectly assumes that sales drive promotional spending, instead of promotion influencing sales?

Choose the correct answer

Explanation

The Percentage of Sales method mistakenly treats sales as the cause of promotional budgets, rather than recognizing that promotion efforts can lead to increased sales. Other methods, like the Affordable, Competitive Parity, and Objective and Task approaches, do not make this assumption.

Which budgeting approach incorrectly assumes that sa… — Markets, Efficiency And The Public Interest | PakQuizHub