Which of the following is NOT a way marketing contributes to a company's strategic planning process?

Choose the correct answer

Explanation

Marketing plays several important roles in strategic planning, such as providing a guiding philosophy, identifying attractive market opportunities, and crafting strategies for business units. However, it is not the only discipline that can create a formal structure for the planning process; other departments also contribute to this framework.

Which of the following is NOT a way marketing contri… — Markets, Efficiency And The Public Interest | PakQuizHub