Which of the following is NOT typically considered a disadvantage of local marketing?

Show Answers

It may increase production and promotional expenses by limiting economies of scale.It can lead to supply chain challenges when addressing diverse customer needs.It does not necessarily invite additional competitors.It might weaken the consistency of the brand’s identity.It often results in reduced customer engagement.

Explanation

Local marketing often raises costs due to smaller production runs and tailored promotions, and it can complicate logistics because of varied local demands. It may also dilute the brand’s unified image. However, attracting unwanted competition is not generally seen as a drawback specific to local marketing.