Which philosophy emphasizes that a company's marketing efforts should promote the optimal long-term functioning of the entire marketing system?

Explanation

Enlightened marketing is the approach that encourages companies to focus on the sustainable, long-term success of the marketing system as a whole, rather than just immediate gains. In contrast, myopic marketing (short-sighted marketing) focuses only on short-term results, while fundamental and conceptual marketing are not established philosophies in this context.